Ideas & Resources
Don’t Wait for a Crisis to Build Your Communications Plan
Emergencies are inevitable in schools — but the fallout can be minimized with thoughtful, timely communication.
The strongest leaders know that crisis response is about more than logistics. In moments of uncertainty, people are looking for clarity, reassurance, transparency, and trust.
The 90-Second Message: A Tool for Clear, Confident Storytelling
A strong message isn’t about communicating everything, it’s about being clear and succinct.
Most leaders say too much before they say the thing that really matters, which distracts their audience from the main takeaway. The 90-Second Message gives you a simple way to focus your communication.
Guide AI with Intention
I often hear from leaders that they don’t know when to use AI. And when they do use it, they aren’t getting the most out of it.
This helpful guide will help you stay in command – and get what you actually need from AI.
Finding Your Voice: A Practical Tool for Schools to Define Their Brand Personality
A strong public affairs and communications strategy starts with a clear sense of who you are—your organizational identity. How do you balance your mission, values, and goals with the diverse needs and interests of your students, families, staff, and community partners?
The answer lies in defining your voice—and we’ve created a tool to help.