Ideas & Resources
The 90-Second Message: A Tool for Clear, Confident Storytelling
A strong message isn’t about communicating everything, it’s about being clear and succinct.
Most leaders say too much before they say the thing that really matters, which distracts their audience from the main takeaway. The 90-Second Message gives you a simple way to focus your communication.
Finding Your Voice: A Practical Tool for Schools to Define Their Brand Personality
A strong public affairs and communications strategy starts with a clear sense of who you are—your organizational identity. How do you balance your mission, values, and goals with the diverse needs and interests of your students, families, staff, and community partners?
The answer lies in defining your voice—and we’ve created a tool to help.